Earlier this year Facebook added its own version of stories, Snapchat’s clone, but the feature has not caught fire like it’s Instagram counterpart. Instagram now being under the umbrella of Facebook, the company is trying to solve the problem by mixing Instagram content into Facebook itself, as Instagram Stories have been a huge success by surpassing Snapchat’s daily users.
To boost the popularity of Facebook Stories, turning to a photo-centric app, that already has some forms of Facebook integrations, is a smart move as users seem perfectly happy posting on-the-fly photo and video updates to Instagram.
The move would be an interesting intermixing of content between the two apps, which have remained mostly separate (much to the relief of Instagram loyalists) since Facebook first bought Instagram back in 2012. Instagram users have been able to share individual photo and video posts to their Facebook News Feeds for a long time now, though no content travels the other direction.
Since the whole Instagram Stories thing, much to Snapchat’s dismay, appears to be going so well, porting it over into Facebook proper isn’t a bad idea — it’s just another benefit of having a whole suite of apps that you can pick and choose from in order to fine-tune the main money-maker.