LinkedIn launches Audience Network focused on third-party apps


The Microsoft-owned professional networking service, used by more than 500 million people globally, has in the past launched versions of the LinkedIn Audience Network.

LinkedIn product manager Divye Raj Khilnani said to VentureBeat. “The difference is that this a completely new experience that is focused on mobile and native formats,”

“What’s more, today the LinkedIn Audience Network offers greater advertiser control and reporting.”
LinkedIn said 6,000 advertisers participated in the Audience Network program during its beta phase, seeing, on average, an increase of three to 13 percent in unique impressions served, with an up to 80 percent increase in unique clicks.

“This means that advertisers running campaigns in the Audience Network are reaching new people they hadn’t yet engaged on one of LinkedIn’s owned and operated properties.”