After launching a full cold copy war on Snapchat, WhatsApp seems to be taking a cue from Facebook’s status updates by adding colourful text only status.
All you do is write your text, pick a background colour and customize the font. You can link to other websites within the update.
WhatsApp Status has been one of Facebook’s more successful Stories clones. The feature now has 175 million daily users, making the feature more popular than all of Snapchat. Besides adding text posts, WhatsApp is also adding the ability for web users to view Statuses, opening up the potential for even more growth.